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Think and Grow Rich

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Articles:

增加企業收入的三大基本原則

增加企業收入的三大基本原則

當你問企業老闆如何增加營業收入，他們大多數會說增加多點客戶。實際上，除增加多客戶數目之外, 還有其他兩個方式幫助增加營業收入，,即增加平均購買額及客戶購買次數。

因為。。。客戶數目 x 平均購買額ｘ客戶購買次數　= 營業收入

例如，企業有1000個客戶，客戶平均購買額200元，客戶一年購買3次。客戶數目 x 平均購買額ｘ客戶購買次數= 營業收入 1000 x $ 200 x 3 = $ 600,000

如果每個類別增加10％ 1100 × $ 220 x 3.3 =$798,600... ... 33.1％的整體增長 !

如果每個類別增加20％ 1200 × $240 x 3.6 = $1,036,800..... 72.8％的整體升幅!!

可見，如果每類同時有個小增加，營業收入將大幅增加。因此，企業不僅需要吸引多客戶，同時還必須讓客戶增加購買額,和返單, 透過更好的銷售技巧，cross sell, up sell, 提供更好的服務，貴賓推廣等等..…這樣，營業額將取得最佳效能.

Posted By admin on 2009-11-21 01:11:14.0 | Articles
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